![]() Either price leaves at least some room to cover the other ingredients-not to mention the labor-needed to make the $2 drink while still turning a profit. In California, where Southern Glazer’s also distributes Absolut, the best price is quite a bit higher: $16.43 for a 750mL bottle (if you buy at least 26 cases), for a per-drink cost of 91 cents. ![]() (This doesn’t even take into account the possibility that Applebee’s has negotiated an even better price-or even a kickback scheme-with Absolut itself, something that’s illegal but still widespread in the bar business.) (Which, let’s be honest, should be pretty easy to do if you’re selling $2 drinks.) With a generous allotment for spillage, each of those bottles will pour twenty five 1 1/4-ounce shots, at a cost of 64 cents each. That’s if you buy at least 15 cases-180 bottles, or just short of 45 gallons-at a time. Let’s do some math: The best wholesale price you can get on Absolut from its New York distributor, Southern Glazer’s Wine & Spirits, is $15.99 for a 1-liter bottle. Patrick’s Day special that combines Absolut vodka with “green apple, ginger and lemon flavors” and is topped with a rainbow gummy garnish. However, we can at least get some insight by looking at Applebee’s featured Neighborhood Drink for March, the Absolut Rainbow Punch, a $2 St. While none of these tequilas are very expensive, it’s tough to run the Dollarita’s numbers without one single brand to point at. ![]() What doesn’t change from location to location is that Applebee’s makes money on every Dollarita it sells. “We work with seven or eight liquor distributors around the country to identify the best option for our franchisees.” A few phone calls yielded varying answers as to the well tequila of choice: in San Francisco it was Tequila 1800 in Chicago either El Toro or Montezuma and in Queens, New York, one location cited Conquistador. “For the Dollarita, we use well tequila,” says Kirk. The particular brand of tequila that each Applebee’s uses can vary, though. We started to ask ourselves, ‘Is this even possible as a brand to do this nationwide?,’” he says, adding, “A drink special can’t easily be promoted in just one state or one market word spreads really quickly online.”Ĭonsisting of an ounce and a quarter of tequila and nearly four ounces of Applebee’s house Margarita mix (the company uses an undisclosed proprietary formula), there’s nothing terribly unusual about the Dollarita-other than its price tag. “A franchise in Texas started doing $1 Margaritas. Just grab a buck and head over to the nearest location before it ends and we have to go back to drinking regular, boring, full-priced margaritas.How, exactly? Patrick Kirk, vice president of beverage innovation for the brand, wondered the same thing. Head over for lunchtime cocktails, maybe a plate of orgasmic Applebee's fries. Meet the gals for a quick Dollarita after hard day of work. ![]() Margaritas never go out of style and they're kind of like blue jeans - they go with everything. This might be the greatest happy hour upgrade ever. As E! reports, Vice President Of Beverage Innovation Patrick Kirk explained that booze is an important part of what makes Applebee's so fantastic, so why not give it a little more attention? (I'd also like to add that their fries are other-worldly.) " Our $1 margaritas in October give us a chance to show our guests a little love, giving them a totally unbeatable offer as a gesture of our sincere appreciation for their patronage," said Kirk. In honor of Neighborhood Appreciation Month during all of October, Applebee's has $1 margaritas (all day, every day!), which they're appropriately calling Dollaritas. October is more typically known for crunchy leaves, Halloween, and pumpkin spice lattes but now your neighborhood bar and grill wants in on the autumn action.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |